Tuesday, July 16, 2013

Psychological appeal



I thought that this ad funny. What it says here is that if you do not use Gain to get your clothes clean then they would smell like a sweaty man. It uses comedy to get it's point across because humor is usually the best route to take. The ad makes it seem that Gain is the only detergent that will get your clothes clean. If you do not have any clean clothes then you'd go to the gym naked.  

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